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XLWEB — SEO, Websites, Marketing

Web Design Glasgow

Websites built to rank, not just look good

Mobile-first WordPress and WooCommerce websites for Glasgow and UK businesses, planned around search visibility and conversion from the first wireframe.

Discuss your website projectCall 07469 190806

The challenge

A pretty website that nobody finds isn't a website. It's a brochure.

Most web design projects are scoped by a designer, built by a developer, and handed over with SEO as an afterthought, if it’s mentioned at all. The result looks sharp in a portfolio and ranks nowhere, because nobody thought about page speed, heading structure, or crawlability while it was being built.

A website has one job before anything else: to be found by the people looking for what you do. Design, speed, and search visibility have to be built together, not handled by three different people in three separate stages.

Retrofitting SEO onto a finished site is always more expensive than building it in from the start.

Our Approach

Design and search strategy, built side by side.

We start with the same keyword and competitor research that underpins our SEO work, then design site structure, navigation, and page templates around what your customers are actually searching for.

Every build is mobile-first, fast-loading, and structured with proper headings and schema from day one, so the site is ready to rank the moment it goes live, not six months later after a technical clean-up project.

The same research drives our SEO services, so if you want ongoing search growth after launch, nothing needs to be rebuilt. We can also write the pages for you through our content marketing service.

What you get

What's included in a web design project

  • Strategy and site mapping: Keyword-led site structure and navigation, planned before a single page is designed.
  • Custom WordPress and WooCommerce builds: Bespoke design on a platform you can actually update yourself, without calling a developer for every text change.
  • Mobile-first, responsive design: Built and tested for the device most of your customers actually use, not just desktop previews.
  • Core Web Vitals and speed optimisation: Pages that load fast and pass Google's INP, LCP, and CLS thresholds on real-world connections.
  • On-page SEO built in: Proper heading structure, schema markup, internal linking, and metadata set up correctly from launch.
  • E-commerce functionality: Product pages, checkout flow, and payment integration built to convert, for Shopify and WooCommerce stores.
  • Conversion-focused layout: Clear calls to action and page layouts designed around what makes visitors enquire, not just browse.
  • Training and handover: A walkthrough of your new site's admin area, so your team can make everyday updates without needing us for every small change.

Process

How a website project works

Discover

Keyword research, competitor review, and a clear brief covering what the site needs to do and who it needs to convert, before any design work starts.

Design

Wireframes and visual design built around the site map, with SEO and conversion considerations baked into every template, not added afterwards.

Build

Development on WordPress or WooCommerce, with weekly progress updates and a staging link so you can see the site take shape.

Launch & Support

Full QA, speed testing, and search console setup at launch, followed by a handover session and ongoing support if you need it.

Related services

Services that work well alongside this one

Browse all our services, see our portfolio or meet the founders.

Further reading: Website launch SEO checklist.

FAQs

Web design questions, answered

How much does a new website cost?
For most Glasgow SMBs, a well-built brochure site runs £1,500 to £4,500. E-commerce builds with product catalogues and payment integration typically run £3,500 to £10,000, depending on scope. We'll give you a fixed quote after understanding what the site actually needs to do, not a generic package price.
How long does a website project take?
A standard brochure site typically takes 4 to 6 weeks from brief to launch. E-commerce or larger custom builds usually take 8 to 12 weeks. Timelines depend on how quickly content and feedback come back to us as much as the build itself.
Will my new site be built with SEO in mind?
Yes, this is the core of how we work. Heading structure, page speed, schema markup, and keyword-led site architecture are built in from the first wireframe, not added as a separate project after launch.
Can I update the website myself after it's built?
Yes. We build on WordPress and WooCommerce specifically because they're easy for non-technical teams to manage day to day. Every project includes a handover session covering how to update text, images, and products yourself.
Do you redesign existing websites or only build new ones?
Both. A redesign often preserves existing rankings and content that's already working while fixing what's holding the site back. We'll always tell you honestly whether a rebuild or a redesign is the better route for your situation.
Do you offer ongoing support after launch?
Yes. Monthly support plans cover updates, security patches, backups, and small content changes. Support is optional, not bundled into the build cost, so you only pay for it if you want it.
Do you work with businesses outside Glasgow?
Yes. We're Glasgow-based and know the local market well, but we design and build websites for clients across Scotland, the UK, and internationally.
What's included in the free site audit?
A review of your current site's speed, mobile usability, technical SEO health, and conversion design, whether you're considering a rebuild or just want to know where it stands. You get a written summary of the biggest opportunities either way.

What our clients have to say

XLWEB manage all of our online activities. They have rebuilt our site, undertaken SEO and also manage our pay-per-click. I must say, we have never been busier and the enquiries we get are all relevant. I would recommend them to anyone.

We Have Never Been Busier

Dr Mette Stopp, Bearsden Chiropractic

Proven techniques and insight. That's why XLWEB have our work.

Trusted When Others Get Stuck

John McLean, Abbey Gates & Metals

Let's build a site that actually works.

Send us your current site for a no-obligation audit, or tell us about your new project. You'll get an honest assessment and a clear next step within two working days.

Discuss your website projectCall 07469 190806