Professional Writing & Content Strategies

Content writer working

What Is Content and Content Marketing?

Content refers to the information, data or any other media that’s created and shared through the internet on websites and social media (and email). It includes articles, images, videos and audio recordings usually. And, it can be in various formats including blog posts, social media posts, infographics, PDFs, word docs etc. In the context of SEO and digital marketing, content often refers to the creation and distribution of specific content to attract an audience – usually to obtain backlinks and/or attract business.

Content is an important element of modern marketing strategies and is used to build brand awareness and promo, drive traffic, generate leads and nurture customer relationships (as well as backlinks!).

Text, Blogs, Articles and Copywriting Services

We’ll write your whole site for you or simply proofread it if that’s what you want. We can write online brochures, magazines, press releases, articles, product descriptions and all sorts of other marketing content. We can also write financial documents, email campaigns and adverts.

Whether it’s part of a large content strategy or if you just need a handful of articles on a particular specialist subject, we have over 20 years copywriting experience and can write about anything – really, anything

Our expert SEO skills ensure articles read and rank well and are aimed at specific keywords or targets. We write copy that converts visitors into buyers. No point in ranking highly if you can’t convert, is there?

Product Descriptions/Affiliate Products Writing Service

We’re marketers, so we know how to sell by highlighting the product features and promoting those unique selling points. We’re often asked to come up with the USPs for our clients in order to help sell their products. We’ll research the keywords your copy needs to rank, but we’ll also show you how to categorise your products as well as structure your URLs, headers and pages to ensure good flow to your products.

Pay Per Click & Advertising

Our life is to help people sell online. No one beats our copy for adverts – whether they are for pay-per-click (PPC) search network ads or content network. Whether it’s Google Ads, Bing Ads or Adsense, it makes sense to use our words.

Copywriting & Content Training

Let us train you or your staff on how to write for the internet that gets results. We have a pragmatic approach and have taught many large and small organisations how to write content for their websites, blogs, online public relations, newsletters and products.

We understand the importance of content marketing in driving traffic, generating leads, and ultimately increasing revenue. If you’re looking for great content, then XLWEB can help. Creating high-quality content consistently isn’t easy, especially if you don’t have an in-house team or time. This is where XLWEB can help out.

Why Quality Writing Will Help Your Business

Good quality writing is at the heart of all good content and therefore content marketing. Content should be informative, engaging and relevant to the target market. It should also be optimised for search engines so that it ranks high in search results. This is where our writing service can be beneficial.

We have professional writers who are experienced in creating different types of content for different purposes. Our writers speak to you to get your requirements, research topics and make content that speaks to you and your customers. We will ensure that your content is optimised for search engines.

The Main Purposes of Content

We know that there are many reasons for content strategies and lots of different requirements. We offer different types of content writing services including:

SEO Content Writing

SEO content writing creates content that is optimised for search engines. This type of content includes keywords and phrases that are relevant to your firm. By writing SEO content, it improves your website’s search engine ranking/visibility, generating more visitors and, hopefully, customers to your business. We can research the keywords as well as take direction on the types of phrases you wish to rank for.

Blog and Article Writing

Blogs and articles are a great form of content marketing. They can be shorter or longer pieces of content and the length of text (or word count) means they can be general information or provide in-depth focus on a particular topic. Blog writing can help you establish your business as an authority in your industry and drive traffic to your website. It is amazing for SEO, and combined with backlinking building is one of the main ways to increase your SEO rankings and visibility.

Website Content

This content is different from blogs or articles as these tend to be the main pages of your site and offer information on your products, services and business. Your website is your online shop front or brochure. It’s a good idea to have website content is informative, engaging (answering questions of potential customers) and optimised for search engines. Website content normally includes your homepage, product/service pages, about us page and a contact page.

Social Media Content

In general, social media content is typically created and shared with the aim of attracting and engaging target audiences, building brand awareness and driving traffic to the website, promoting products and services.

We find that this is the tough part of any marketing strategy for our clients – they often find it difficult to generate content for social media and regularly and consistently post. Very often, clients run out of ideas on what to post. Or, they start off eager and then run out of steam when posting to Facebook, Twitter or Instagram and other platforms.

Types of Content

Website, social media and email campaign content can take various forms, such as:

Text posts (words): These are blogs, articles, stories, messages, resources or updates that are primarily composed of text or copy. They can be short or long-form and may include status updates, announcements, news, questions or just thoughts and wittering.

Images: All pictures and graphics that can be shared on your website or social media. They can be photos, infographics, memes, gifs etc.

Videos: Ideal to embed on our website, add to YouTube and share on social media. They can be short or long-form and may include promotional videos, tutorials, testimonials, vlogs (video logs) or other types of video content.

Audio: They can be podcasts, music, voice or other types of audio content such as audiobooks and are perfect for websites and to be shared on social media platforms.

Links: These are web links or hyperlink URLs that are shared on social media platforms. They can lead to articles, blog posts, websites, landing pages or other online resources.

Interactive content: These are content types that allow users to engage actively with the content. Examples include polls, surveys, quizzes, contests and interactive stories.

You’ll Be Content With Us

We have some ideas and tips to help get the right content and content strategy:

At XLWEB, we’ll help you determine your content needs. What type of content do you need? How often do you need it? What is your budget? Answering these questions will help you plan your strategy. What types of content do you need? Lots of long-form writing or short social media-style paragraphs for posts. Is it photography or video too?

Repurposing content you already have is a great idea people rarely think of. Do you have content existing somewhere? Can you repurpose this? Maybe old handbooks, sales brochures or white papers?

Once you have determined your content needs and any resources you might already have, it’s a good idea to split up where you can get this content or create it. Perhaps in-house staff can write some, maybe you have interns or subcontractors who can contribute.

Horses For Content Courses

Are you looking for a content provider that has experience in your industry and can provide references or case studies? A journalist perhaps? Are you happy to bring in someone new and inexperienced or outsource to a freelancer website such as Fiverr? It’s a good call to read reviews and testimonials from other customers to get an idea of their service quality.

Before you hire anyone (including us), ask to evaluate their writing. Simply ask for writing samples or a portfolio. Read through their content to see if it is engaging, informative, and error-free. A quality writing service should professional writers who are experienced in creating different types of content. They should have excellent writing skills and be able to write in different tones and styles, depending on the audience.

Your content should be optimised for search engines so that it ranks high in search results. A quality writing service should understand SEO best practices and be able to optimise your content accordingly. At XLWEB, we’re specialised SEOs, ask us to help, even if we don’t write your content, we can still optimise it.

Any good content writing service should be able to deliver your content on time, without compromising on quality. They should also be able to meet your deadlines and provide updates throughout the writing process if need be.

Chat To Us

Contact us today for an informal chat on content and strategies for content. We offer free advice, and can also help you create a successful content marketing campaign that drives traffic, generate leads and increases in business.