About XLWEB
XLWEB is an independent Glasgow agency helping SMBs and non-profits get found online and turn search into enquiries. Plain English, no lock-ins.
XLWEB helps small and medium-sized businesses and non-profits get found online, win more enquiries and understand exactly what their marketing is doing.
We cover the full search stack: search engine optimisation, paid search, website design and content, planned together so each channel supports the others rather than competing for budget.
We are not a franchise, not a reseller and not part of a bigger network. You work directly with the people doing the work, and every engagement is reviewed personally by our two founders.
XLWEB has always worked on the principle that search results come from doing the right things consistently. Shortcuts and guarantees are usually selling something you don’t need.
XLWEB was founded by James McInally, who led the agency as Founder & Managing Director until 31 August 2026 and built its reputation for straight-talking, hands-on SEO.
The agency’s work has spanned healthcare clinics, trades, professional services, retail and education, with a steady focus on enquiries rather than vanity metrics.
Suraj Padmasali and Nishant Desai now lead XLWEB, keeping the plain-English, no lock-in approach and adding deeper technical, content and strategic SEO capability.
“SEO isn’t magic, it’s method. Do the right things consistently, and rankings follow.”
Two founders, directly involved in every client account. No hand-off to junior staff after the sales call.
Suraj leads XLWEB’s strategy and client relationships, bringing more than ten years of experience in digital marketing and SEO across a range of industries.
His focus is practical, results-driven search strategy: understanding what actually moves rankings and revenue for a business, and cutting out everything that doesn’t.
Connect on LinkedIn
Nishant brings more than ten years of hands-on SEO experience across agency, consultancy and in-house roles, including senior SEO positions with digital publishers and agencies.
His work centres on technical audits, keyword strategy and content-led growth: building organic performance that holds up over years, not just for a quarter.
Connect on LinkedInEvery XLWEB engagement is reviewed personally by Suraj and Nishant together, from the first audit to the monthly report.
Choose one discipline or combine several into a single programme. See all digital marketing services.
Technical audits, on-page fixes, local SEO and authority building that turn organic traffic into enquiries.
SEO servicesJoined-up strategy across search, paid, content and social, planned around how your customers actually buy.
Digital marketingManaged Google, Bing and Meta campaigns run against cost per enquiry, not clicks.
PPC managementFast, accessible websites designed to rank and to turn visitors into enquiries.
Web designWriting that earns rankings and answers the questions buyers ask before they get in touch.
Content marketingOne-to-one and team sessions that give your staff the skills to handle SEO in-house.
SEO trainingAgreed upfront, with updates in plain English along the way.
A full technical, on-page and off-page audit. Every opportunity is mapped and ranked by its likely impact on enquiries.
Fixes, content, campaigns and outreach, delivered in short sprints against the priorities we agreed together.
Monthly reports on enquiries, revenue and rankings. What changed, what worked and what happens next.
Every report connects back to enquiries and closed business. Impressions and click-through rates come second.
Meetings and reports without jargon or padding. Just what changed, what worked and what’s next.
No annual contracts, no notice periods, no lock-ins. If we’re not earning our fee, you’re free to walk.
No franchise, no reseller, no outsourced middle layer. You speak to the people planning and doing the work.
XLWEB manage all of our online activities. They have rebuilt our site, undertaken SEO and also manage our pay-per-click. I must say, we have never been busier and the enquiries we get are all relevant. I would recommend them to anyone.
Proven techniques and insight. That’s why XLWEB have our work.
XLWEB is led by Suraj Padmasali (Founder) and Nishant Desai (Co-Founder), who took over leadership of the agency from 1 September 2026. Both are directly involved in client work.
Our office is at 14 Willowbank Crescent, Glasgow G3 6NB, in the city’s West End. We work with businesses across Scotland and the wider UK.
No. All of our work runs month to month, with no annual contracts or notice periods.
Request a free SEO audit or call us on 07469 190806. We’ll send a plain-English summary of what to fix, what to keep and where the quick wins are.
Send us your website and we'll come back with a plain-English summary: what to fix, what to keep and where the quick wins are.
