We all know how a well-designed website can make a big difference in today’s digital world. Still, only a few people have the right idea of what a good and engaging website should look like.
Today, we’ll walk you through 5 top tips for good website design to help you create a website create a website that grows your business.
So, without further ado, let’s dive into these tips:
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Develop a Mobile-Friendly Design
Having a mobile-friendly website ensures your site is optimised for viewing on smaller screens, with text and images that are easy to read and navigate. Without this, your website will look jumbled or stretched, causing users to feel frustrated when looking for information.
So, how can you ensure your website is mobile-friendly? First, think about using responsive design to fit the size of the user’s screen. You can also simplify the design, using larger text and fewer images to make navigating easier.
Another tip is using mobile-specific features like click-to-call buttons, which let users easily call your business directly from your website. You can also add larger, touch-friendly buttons that are easier to tap on a mobile screen. Designing a mobile-friendly website can improve engagement, increase conversions, and create a positive user experience.
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Create Clear Calls to Action
A call to action is a button or link that prompts the user to take a specific action, like making a purchase, subscribing to a newsletter, or filling out a contact form.
If you want to create effective CTAs that drive conversions, ensure they stand out from the rest of your website using a different colour scheme, size, and placement. For example, a bright red “Buy Now” button on a product page will be more eye-catching than a small link in the footer section.
Once you understand your audience and their needs, you can create clear and convincing calls to action that will guide users through your website and increase conversions.
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Choose the Right Colours
Different colours can evoke emotions and influence the behaviour of users on your site. This makes a colour scheme an important option when designing your website. For example, blue is often associated with trust and professionalism, making it a good choice for business websites. On the other hand, red is associated with excitement and urgency, making it a popular choice for calls to action.
When selecting a colour scheme, always consider your target audience and the message you want to convey. For example, a children’s toy website might use bright, playful colours to attract young children and their parents, while a luxury fashion site might use more muted colours to show exclusivity and elegance.
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Simplify Navigation
Clear and effective navigation creates a positive user experience and stops users from leaving your website without taking any action.
When designing your website’s navigation, try to keep it simple by using clear and descriptive labels for each section or page, and avoid cluttering your navigation with too many options. Users should be able to find what they’re looking for within a few clicks.
You can also use visual cues, like breadcrumbs or highlighting the current page in your navigation menu, to help users understand where they are on your website.
It’s all about putting yourself in the user’s shoes and considering how they might react to your website.
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Create a Positive User Experience
User experience has a big impact on how users perceive your brand and whether they choose to do business with you. For example, if your website is slow to load or difficult to navigate, users will get frustrated and choose your competitor instead.
To create a positive user experience, focus on simplicity. Keep your design and navigation simple and intuitive to allow users to easily and quickly find what they need.
You should also prioritise speed and performance because a slow-loading website is a big turn-off for users.
Finally, use analytics tools to track how users interact with your website and make changes based on their behaviour.
Creating a Website That Converts
Designing a website isn’t just about creating a beautiful interface; it’s also about creating a user-friendly and accessible online platform that can attract and retain visitors.
By following the top tips highlighted in this guide, you can create a website that effectively meets the needs of your audience and achieves your business goals.