SEO Training Glasgow

 

Practical One-Day SEO Training Courses Offered

This course covers practical SEO, PPC and Social Media Marketing

This one-day Search Engine Optimisation course offers a comprehensive and practical approach to Search Engine Optimisation/Marketing for businesses, website owners, marketing managers and anyone interested in online marketing.

THE COURSE COVERS THE FOUR ELEMENTS OF GOOD GOOGLE SEO:

  • Trust
  • Relevance
  • Content
  • Links
CALL 0141 374 2468 TO BOOK YOUR PLACE

This course is a must for all small business owners, website managers and marketing professionals. Date to be confirmed. We offer in-house training too.

It is a practical SEO Training workshop and attendees will learn the tools, strategies and techniques required to improve their natural/organic search engine positions in a course packed full of useful, effective and best-practice SEO to get the most out of their website. It also covers introductory pay-per-click advertising and how to use social media effectively for marketing.

As the course is a workshop, if attendees already have a website, they should register the website they wish to SEO when booking in order to receive hands-on, practical and useful tips pertinent to their site.

SEO TRAINING COURSE CONTENT:

Introduction to Search Engine Optimisation

  • What is Search Engine Optimisation/Marketing?
  • How Search Engines work
  • It’s All About Text

Knowing Your Online Market – SEO Research

  • Keywords
  • Visitors
  • Competitors
  • Using SEO Tools

On Page SEO: Implementation and Techniques

  • Accessibility, Usability and Design
  • Hosting & Domains
  • Site Architecture/URL Structure & Page Layout
  • Meta Data: What are they are how to use them
  • HTML tags and Headers – common usage for SEO
  • Sitemaps, robots.txt and htacess – what they are?

On Page SEO: Content

  • What is Good Content?
  • SEO Copywriting & Keywords
  • Content Strategies/Inbound marketing

Off Page SEO: Links, Linkbuilding and Techniques

  • What is linkbuilding?
  • Types of backlinks
  • Identifying good backlinks
  • Prospectinng and gaining backlinks

Benchmarking, monitoring and analysis

  • Using search engine webmaster tools
  • Rankings, analytics and web statistics

Putting SEO into Practice

  • Quick gains, medium and long-term SEO strategies
  • SEO Checklist

Pay Per Click (Paid advertising)

  • How PPC works
  • Setting up a simple yet effective campaign
  • Negative keywords, types of keywords
  • Monitoring and refining

Effective Social Media

  • Social media for SEO
  • Which Social media is right?
  • Combining SEO and Social Media

Future Of SEO

  • Protecting your SEO against pitfalls
  • Search engine evolution
CALL 0141 374 2468 TO BOOK SEO TRAINING

For more information, to arrange individual or group training, please call 0141 374 2468 or complete our contact form.