I’ve searched for this online and got very few answers/solid grounding for either tactic.

It’s the way forward for blogging and letting your friends know what you’re up to - really because tweets (messages) are limited to 140 characters (including spaces) and you get funny stuff in short sentences plus you don’t have to read people banging on.

Social networking has never seen the likes. However, how long can it be sustained? Forever? 3 or 4 years? Another year? Whether it grows and stays with us, or whether it dies soon (possibly because there’s so many people twittering that, no matter how many servers they have, it’ll just grind to a halt!?) And I’ve experienced it at least, em twice, but enough to bug me. And who’se gonna pay for the servers and infrastructure these days?

Twitter on dudes, but it won’t last forever!

“It’ll bring you traffic”. I can actually hear these clowns telling clients in my sleep…..”and traffic brings sales/roi/customers/babes”….yawwwwn.

They’re everywhere you go. Do follow; no follow; page rank, natural, organic, SEO/SEM?SEP, white hate, black hat, SE friendly - and I actually have read about SE foe!!

These are all valid words in the business. And there are many learned scholars out there. But instead of writing what you think is good stuff on your website but is actually just what you’ve heard from other blogs website, instead of fact, why not spend more time on your clients and their business needs, cos satisfied clients lead to business. It’s a recession you clowns!!!!

P.S. I’m writing this because I’m peeved of with reading nonsense and I’ve been too busy working with clients who are seeing phenomenal success due to previous SEO companies being crap.

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This may be obvious, but for people (and search engines) to find your site, you must have the words and combinations of words that people search for actually in your site somewhere! Regardless of what you sell, promote or have to say in your website if it doesn’t contain the word or phrase that people are looking for, then YOU WON’T GET FOUND.

The first step in optimising a website for the search engines is Keyword Research.

- What are people going to type into a search engine to find your site?
- What words or combinations of words are used most in your area?
- Which are most relevant to your website? 

First, list all possible keywords by asking yourself ‘What would I type into a search engine to find the service or product I offer?’ And remember, people won’t search for ‘Sammy the Plumber’, they’ll search for ‘plumber in Glasgow’ or ‘plumbing services scotland’.

A great place to get a better idea of keywords or phrases is to look at competitor’s websites.

Once you have a list of words and phrases, you can narrow it down to the most common key phrases people type into search engines by using an online keyword suggestion tool. This will tell you how many people actually use a particular keyword or phrase and also suggest alternatives.