XLWEB Marketing Director, James McInally, said: “We build a lot of public sector organisations’ and charities’ websites and help them in their website promotion as much as possible because they need the exposure, often to get funding. This initiative will allow us to give something back and help small businesses and organisations get the web promotion they deserve. We even provide them with a domain name (web address) and hosting for free.” Contact us for more info >>

In addition, they are generally the first result in Google for a particular search term - but I’ve seen some at No. 2, 3 etc.

They look at this:

So, how do you get your site to become an authority site? Can you? Is it the number of links? Page Rank? Anchor text, Keyword Density, plain luck or a combo?

XLWEB have become an authority link for “Internet Marketing Glasgow“.

Does anyone know how this happens? We’ve been at No 1 for internet marketing glasgow for a while and recently got authority links - is it because we’ve been number 1 for this for a certain amount of time in Google that makes you an authority.

Also, we have never really promoted these keywords or phrase.

All comments welcome……

Firstly, never, ever trust an SEO Company that telll you they can guarantee a high ranking, or No.1 on Google or any other search engine, because they can’t. It’s not impossible, but apart from Google staff, or those at MSN etc. no one knows how they work. To ensure that Google remains the premier search engine, it’s obvious that whatever you search for, you should find!? Rarely happens on the first or second result result or page in Google. That’s because the websites that search engines return on the first few pages have either optimised them, are awesome, have lots of links (see Basic SEO part one) or are simply supplying the correct info (or all of the previous). Search Engines aren’t daft. However as they are based on computations, we can make sure our website design and optimisation is correctly done to ensure maximum web promotion.

Link building is one of the most important factors in getting your website found. It’s simply getting links from other websites to yours. Search engines such as Google see a link from another website to yours as a vote for your site. The more links you can get to your website, the more votes it gets. In the simplest terms - taking all other SEO factors out of the equation - if you get more votes than a competitor, you come higher up in the search engine rankings. 

You need to be cautious however, as it’s not just the quantity of links that is important but also the quality. A link from a page or site about the same subject as yours is far better than a link from a site that’s nothing to do with your industry or field - i.e. don’t get links from unreputable websites as it will be detrimental in the long run. Another aspect of this is the anchor or link text on website pointing to yours.  This is the text which is the actual link. If the anchor text includes the keywords you are aiming for, it is an even better ‘vote’ for your site. For example, if you sell ’straight bananas’, then try and get the anchor text on the website that links to yours to say ’straight bananas’. The main ways to get links are:

1. Submitting your site to web directories and forum
2. Reciprocal linking - exchanging links with websites with similar or related content.
3. Submit articles in forums and social networking sites 

If your site has great content, maybe you’re a specialist in your field and have great stuff in your site, then people will link to it anyway hopefully - great content is the key to good SEO!

Basic SEO Part Two coming soon - Looking at the search phrases/keywords in your website and how to optimise them

Basically, a content management system (CMS) is a system used to manage the content of a website. A CMS allows non-technical people to manage the addition, amendment or deletion of content from a website using a web-based publishing system.

The web-based publishing feature allows individuals to use a template as well as wizards and other tools to create or modify web content at the touch of a button.  You can also publish documents and links to documents such as Word Docs or PDFs, insert images and hyperlinks and publish news and other content easily.

The launch of our CMS means that customers now get the added benefit of being able to update their own websites, saving time, money and hassle.

XLWEB are a web design company based in Glasgow Scotland.

The new package allows you to buy a web address (domain name) and send and receive emails from it. You can access your emails via the web or connect it to your favourite email software programme.

The service means you can tailor your web address to your name - i.e. johnsmith.com, and create any email address you like, e.g. sales@johnsmith.com, for only £14.99!!!

Find out more by emailing: info@xlweb.co.uk or register online >>

We’ve added or upgraded the following features:

Email

• All mailboxes have now been upgraded from 50 MB to 100 MB.
• WebMail storage has been upgraded from 100 MB to 250 MB.
• IMAP has been ena and upgrades, making XLWEB Hosting the ideal choice for bled on all mailboxes allowing you to connect to any of our mailservers using IMAP. With IMAP your mail is stored on the server, you can create folders and delete email and all these actions happen on the server. This means that you can use any IMAP compatible mail client such as Outlook Express, Windows Mail and Outlook on any computer connected to the Internet to read your email. Each mailbox can store up to 100 MB of email.

Web Servers

• PHP4 has been upgraded to 4.4.7 and PHP5 to 5.2.3 on all web servers.
• SOAP support has been added to PHP5 allowing PHP programmers to interact with SOAP based web services.
• Ruby has been upgraded to 1.8.5 on all web servers.
• Imagemagick and Ghostscript enabled and updated on all web servers.

Reseller Control Centre

• Now you can let your customers try the eXtend Control Panel, Website Builder and Website Builder Plus before they buy them with your own demo links to put on your website. Visit the account preferences section of the Reseller Control Centre to find out more.
• The Heart Internet Reseller package allows you to create your own eXtend Control Panel theme or customise one of ours. You can now preview your changes before making them live using our new preview feature. You can find this in the eXtend Control Panel Brands page in the Account Preferences section of the Reseller Control Centre.
• Another improvement to the eXtend Control panel branding is that you can specify the domain name in your theme, full details of the special tag to use are on the eXtend Control Panel Brands page.
• The renewal notifications system has been improved so that you will receive reminders for yearly packages at 7 days and 30 days.
• You can now specify the account creation date in welcome emails, to configure a welcome email visit the “Web Hosting Welcome Emails” page in the Account Preferences section of the Reseller Control Centre.

eXtend

• Email Filter Logs have been updated so you can have the log emailed to you immediately.
• Junk Mail Filters have been updated so you can choose to have the subject of an email that is suspected as SPAM changed to “***SPAM*** Original Subject”. To enable this feature visit the Junk Mail Filters page in the Email Configuration area of eXtend.
• Zencart upgraded to the latest version, you can install a new copy from the CGI/PHP Scripts area in eXtend.

eXtend - New Scripts to Install

• RoundCube Webmail - RoundCube Webmail is a browser-based multilingual IMAP client with an application-like user interface. It provides full functionality you expect from an e-mail client, including MIME support, address book, folder manipulation, message searching and spell checking. Once installed you can use RoundCube to access any mailbox on our servers using IMAP. Ideal for anyone wanting their own Webmail installation or for Resellers looking to have a Webmail client on their website.
• Gallery - Share your pictures with others or view them over the internet. Upload your pictures while on holiday so you can take more. Create groups of people who can see different sets of pictures e.g. you might let your football team see pictures from matches .
• MediaWiki - A collaborative technology for organizing information on Web sites. Work with others to maintain information. For example if you run a business you can share information with your colleagues at the same time as documenting it for yourself.
• SugarCRM - A Customer Relationship Management application - This application lets a business keep track of its relationships with its customers. Users can manage customer accounts, contacts, sales leads, calls, meetings etc. A dashboard showing the most successful leads, the sales pipeline, and the month-by-month outcomes for opportunities in the pipeline can be displayed.

Webmail comes with every hosting package that XLWEB offer and provides a great way to access your emails anywhere in the world, at any internet connected PC. Of course, you can also use your favourite email software such as Outlook, Eudora or Thunderbird on your PC to access to your emails.

Some of the great new features include:

New Folder System
Create as many folders as you need to easily store and organise your mail. You can now store up to 100 MB of email.

Organise Yourself - New Calendar Feature
Our new Calendar feature allows you to manage your appointments or tasks on a daily, quarterly, annual  basis.

Outlook-to-Webmail
Synchronized Microsoft Outlook with your Webmail account so that contacts and scheduler data can be shared between a desktop PC and Webmail client. If you add a new appointment or contact while using Outlook or Webmail, the data will be automatically synchronised between the Webmail and Outlook.

Enhanced Address Book
Import and export contacts from/to CSV (comma separated values) file format with our enhanced address book functionality. You can also sync your Webmail account with your existing address books.

Spell Checker
The built-in spell checker allows you to ensure there’s no typo’s before sending that all important email.

Mailbox Sorting & Searching
You can search and sort your inbox messages by subject, date, or email address. You can also search by keyword(s), giving you quick retrieval of those elusive messages!

Rich HTML Messages
Create fantastically-rich emails using different fonts and colours or by embedding pictures and sounds. You can also add your logo or a customised signature. You can also easily attach most types of files to your emails - just remember to attach them before you hit the send button (how many times do we all do that!)

Email Filters
Create rules to move specific messages or block unwanted senders altogether.

The Webmail system has also involved installing a new hardware platform for the Webmail system to operate on. This uses state-of-the-art hardware load balancers to distribute traffic to our to our Webmail servers. All of your messages are centrally stored on an array of giant disks and backed up each day, first to another set of disks. and then to tape which is stored offsite - you’re in good hands with XLWEB.

To access Webmail simply login to your control panel or if you know your username and password simply visit http://webmail.xlweb.co.uk