A good great SEO friend of mine is obsessed by authority links. If you don’t know what authority links are, they are additional links that are indented underneath the main result in Google pointing to other pages in that website.
In addition, they are generally the first result in Google for a particular search term - but I’ve seen some at No. 2, 3 etc. (more…)
Website promotion or working towards a high ranking for your web business isn’t as hard as you think. Don’t get me wrong, to get on the first page in Google or MSN takes time and patience and if you use a good SEO company, you'’ll probably get there - but there’s tons you can do to self to promote your website, although I won’t give away everything, otherwise I wouldn’t have a business! But there’s some great SEO tips to come. (more…)
The most important tool in promoting your website - apart from traditional offline promotion such as adding your web address to all of your printed marketing flyers, posters, letterheads etc. - is link building.
Link building is one of the most important factors in getting your website found. It’s simply getting links from other websites to yours. Search engines such as Google see a link from another website to yours as a vote for your site. The more links you can get to your website, the more votes it gets. In the simplest terms - taking all other SEO factors out of the equation - if you get more votes than a competitor, you come higher up in the search engine rankings.