XLWEB are based in Glasgow, Scotland, and offer a range of online marketing activities for small-to-medium sized business and non-profit organisations.
Our specialisms in search engine marketing and functional website design & development are all geared towards making your organisation visible – whatever your goals are. We are experts at driving sales via numerous channels including SEO, PPC, social media marketing and lead generation. There are many ways to market online and we use strategies that encompass any and all online mix as we know the marketplace. We know how to drive traffic to your website or social media platform and convert that traffic into sales or downloads or subscribers – whatever your online objectives are.
XLWEB was founded as a freelance consultancy seven years ago by James McInally due to his knowledge of all things web and marketing. James is an expert marketer in online and offline marketing and his knowledge of marketing combined with technology is genuine and rare. Work has grown over the years and James now undertakes XLWEB full-time.
James spent 12 years at the University of the West of Scotland, overseeing all of the University’s internal and external websites as well as undertaking hundreds of offline marketing activities including producing hundreds of printed materials, public relations, advertising, events and market research. He’s taught website design and marketing and trained many people in online marketing skills for business. He’s worked for one of the best search marketing agencies in the UK as SEO Marketing Manager at Hobo Web and has consulted on hundreds of web and marketing projects over the years.
James undertakes strategic planning of websites and online marketing projects and is a specialist at small business growth online. For larger projects, XLWEB has a range of suppliers and access to some of the most intelligent and successful website designers, developers, programmers and marketing individuals in the country.
His research is currently focusing on changes in search engine algorithms and how they affect buyer behaviour and search engine results pages (SERPS).
James is a charity trustee, a dad of two teenage boys and has a dog called Matilda.
Contact us on 0141 374 2468 or 07469 190806 for a chat about how we can help your online marketing.